Youtube/ SEO Specialist

We are seeking a highly skilled YouTube Manager/Technical SEO Specialist to manage and grow our YouTube presence while optimizing our content for maximum visibility, engagement, and search engine ranking. This role requires a deep understanding of YouTube’s algorithm, SEO best practices, audience engagement strategies, and content optimization techniques to drive traffic, increase watch time, and boost subscriber growth.

Key Responsibilities:

YouTube Channel Growth & Strategy

• Develop and execute a content strategy aligned with business goals, leveraging data-driven insights.
• Optimize video titles, descriptions, tags, and thumbnails for higher CTR and engagement.
• Conduct competitor analysis to identify growth opportunities and trends.
• Implement A/B testing on thumbnails, titles, and descriptions to improve performance.
• Work with content creators and video editors to develop high-quality, engaging content.

YouTube SEO & Technical Optimization

• Optimize metadata, captions, and transcripts to enhance discoverability.
• Utilize structured data (Schema Markup) to improve video ranking in Google search.
• Ensure proper keyword research and placement in video content.
• Implement YouTube playlists and end-screen strategies to increase session watch time.
• Improve video loading speed and mobile responsiveness for optimal user experience.

Analytics & Performance Monitoring

• Track and analyze YouTube Studio Analytics to measure performance and engagement.
• Generate weekly/monthly reports on watch time, retention, click-through rates, and audience demographics.
• Monitor algorithm changes and adjust strategies accordingly.
• Use tools like TubeBuddy, vidIQ, or Google Analytics to optimize performance.

Engagement & Community Management

• Manage and respond to comments, DMs, and community posts to enhance engagement.
• Develop strategies for increasing audience interaction (polls, Q&A, giveaways, live sessions).
• Collaborate with influencers and creators for cross-promotion and partnerships.

Technical SEO for Video Content

• Implement structured data markup (e.g., VideoObject schema) for better indexing.
• Improve video embedding strategies on blogs and websites for SEO benefits.
• Optimize closed captions and multilingual subtitles for broader reach.
• Conduct YouTube audit and backlink-building strategies for video SEO.

Requirements & Qualifications:

Experience in YouTube channel growth, content marketing, and SEO strategies.

Strong understanding of YouTube’s algorithm, ranking factors, and monetization policies.

Proficiency in SEO tools like Google Search Console, SEMrush, Ahrefs, or TubeBuddy.

Experience with Google Analytics, YouTube Studio, and data-driven decision-making.

Knowledge of video editing principles (Adobe Premiere Pro, Final Cut Pro, CapCut is a plus).

Excellent copywriting and storytelling skills for video scripts and descriptions.

Strong analytical mindset with the ability to interpret performance metrics.

Ability to work independently and collaboratively with marketing and content teams.

Preferred Skills (Bonus):

Experience with YouTube Ads and paid promotion strategies.

Knowledge of AI tools for content automation and scripting.

Experience in affiliate marketing and YouTube monetization strategies.

Why Join Us?

• Work in a fast-paced, creative, and data-driven environment.
• Opportunity to grow a brand and build a loyal audience.
• Remote work flexibility (if applicable).
• Competitive salary with performance-based incentives.