CreditVeto is a leading credit repair services provider dedicated to helping individuals take control of their financial future. We work diligently to improve credit scores, remove inaccuracies, and guide clients toward financial stability and growth. We’re seeking a Brand Strategist to shape our market presence and connect with individuals seeking financial empowerment.
Key Responsibilities
Brand Strategy & Leadership
- Develop and execute a comprehensive brand strategy that positions CreditVeto as a trusted leader in credit repair services
- Define and communicate our unique value proposition to individuals seeking credit improvement and financial stability
- Lead and mentor a cross-functional team of designers, content creators, and digital marketers
- Present quarterly performance reports to executive leadership
- Foster a culture of empathy, trust, and results within the brand strategy team
Market Intelligence & Strategic Planning
- Research target audiences’ financial pain points, aspirations, and decision-making factors
- Analyze competitor landscape within the credit repair and financial services industry
- Develop messaging that builds trust and credibility in a highly regulated industry
- Collaborate with compliance team to ensure all brand communications meet regulatory requirements
Lead Generation & Conversion Optimization
- Design and implement strategies to generate 1,500+ qualified leads monthly within first six months
- Optimize conversion funnel to achieve 20% improvement in lead-to-client conversion rates
- Maintain 70% match rate between generated leads and ideal client profile
- Reduce cost-per-lead by 10% month-over-month while maintaining lead quality
Campaign Management & Execution
- Plan and execute multi-channel marketing campaigns focusing on credit repair education and success stories
- Achieve 15% click-through rate on paid advertising initiatives
- Develop content that educates prospects about credit improvement and financial wellness
- Manage campaign budgets and optimize ROI across channels
Financial Education & Trust Building
- Drive 30% growth in organic traffic through educational content and SEO
- Secure 10+ features in financial media outlets annually
- Establish partnerships with financial advisors and consumer advocacy groups
- Build and nurture a community focused on financial education and credit improvement